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Sonic asset necessity heats up for high fat, salt and sugar brands amidst looming ad regulation changes

Sonic Branding

24 01 2022

Sonic asset necessity heats up for high fat, salt and sugar brands amidst looming ad regulation changes

DLMDD Co-founder Max De Lucia on the upcoming changes to HFSS brands HFSS - High Fat Salt and Sugar In the UK, when a product is categorised as HFSS it refers to...

Brands with recognised sonic logos perceived as 5% more valuable

News

09 11 2021

Brands with recognised sonic logos perceived as 5% more valuable

Releasing first study of its kind to identify the return on investment in sonic logos.

Ad Roundup

05 11 2021

Ad Roundup – #10 October 2021

The best uses of music in advertising in October. Baddabing!

Anil Sebastian on uniting communities through the power of music

News

29 10 2021

Anil Sebastian on uniting communities through the power of music

After a trans-continental trek of more than 5000 miles, Little Amal, a nine year old Syrian refugee, reached the shores of the UK to the welcoming sounds of 500 singers and 50...