There are few brands that know themselves as well as YouTubers. They are, by nature, intimately connected to their content, their platform, and their audience. Great YouTubers demonstrate consistency with strong brand codes and assets, from visual design and editing style, to a clear brand voice.
Brands with recognised sonic logos perceived as 5% more valuable
Now, imagine your favourite YouTuber – you can probably identify them with your eyes closed.
Whether it is their brand music, or even their sonic logo, so many have mastered their sonic identities.
A few channels that demonstrate a strong sonic identity are:
The Diary of a CEO
Music is the unsung hero of advertising and is therefore a crucial ingredient for effectivenessBinet, Mullunsiefen & Morrison,2015
Anyone who has watched an episode of Amelia Dimoldenberg’s ‘Chicken Shop Date’ can sing the swooning saxophone melody, and the intense classical music paired with Max Fosh’s RP British accent is synonymous with his channel, just to name a few.
So, if you want to know how to do sonic branding right, there are YouTubers paving the way, and we can learn a lot from their platforms.