According to new research by DLMDD and SoundOut, sonic logos that are recognised by consumers make a brand on average 5% more valuable and drive consumer purchase intent.
The research conducted by DLMDD and SoundOut, the world leaders in sonic testing, is the first of its kind to look at the value and return on investment of sonic logos in the marketing and branding industries.
“ This ground-breaking research shows the commercial power and ROI that can be harnessed ”
David Courtier-Dutton
CEO of SoundOut
“What a time to be alive in the world of sonic branding. Brands are investing in sound like never before and this new research is the first of its kind to identify the return on investment in sonic logos. However, the findings also signal a firm watch-out to brand leaders – work with the sonic brainiacs to get your sound right. Banging a few random notes at the end of your next campaign could send your brand value nosediving in the opposite direction.”
- Max De Lucia, DLMDD Co-Founder
This research indicates the growing requirement for the measurement of sonic branding assets as marketers seek to quantify the effectiveness and return on investment in sound.
“One of the most impressive and yet elusive aspects of sound is its universal resonance yet significant subjectivity. The best sonic branding is fuelled by marketers’ thorough understanding of the deep subconscious impact of any given sonic cue or composition. This ground-breaking research shows the commercial power and ROI that can be harnessed when coupling great strategic sonic branding with effective marketing execution.”
- David Courtier-Dutton, CEO of SoundOut
