In some ways it comes as no surprise that BMW has hired Oscar-winning composer Hans Zimmer to design the "iconic sound" for the new electric iX and i4 cars.
The ultimate driving machine meets the ultimate composer – an irritatingly perfect German marriage.
But what is surprising is the result. It's irritatingly good.
As a car nut, petrol head and BMW enthusiast, I've been a bit of a sceptic when it comes to electrical vehicles and particularly BMW EVs. And there's good reason for this – I have an old 1980s BMW E30 that I love.
This old chunk of metal sits at odds with the 6.75 million EVs sold last year. It stinks of fuel, looks fantastic and sounds phenomenal. Hit 4000rpm in third gear and the roar of the engine even puts a smile on the face of passengers who haven't the faintest interest in cars.