Heck featured: the most influential adverts in food and drink
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Banking on sound: Standard Chartered gets a new sonic identity
Standard Chartered is the latest major bank to put sound to work to create a distinct selling point for its offering. Campaign feature the story.
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Jeremy talks to Music Week about music’s power to change communities.
'Vote for music!': Jeremy Newton on the grassroots sector's manifesto
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Music, Scent, and Multi-Sensory Marketing
No longer entirely separate disciplines, sonic branding and scent branding are colliding, offering brands an unprecedented way to immerse audiences in deeply resonant, multi-sensory experiences.