DLMDD Co-Founder was back at the BBC inspiring the nation on his economic and fiscal policies.
Rumour has it the beeb are eyeing him up to fill the boots left by Huw Edwards.
Enjoy a snippet from Sascha's appearance here.
Sascha on BBC Wake Up To Money.
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Mood Lighting, Boarding Music, and Signature Scents: The Sensory Signals Airlines Spend Millions On
Founder Max De Lucia talks to The Telegraph about how "an aircraft is basically a tin box in the sky until you fill it with the right sensory cues.”
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Rhythm & booze: the future of sonic branding in the drinks industry: part 2
Why Metallica tracks are being used to age whiskey (yeah, you read that right).
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“If These Walls Could Talk” - podcasting tales from the beating heart of London’s music venues.
Join DLMDD's Jeremy Newton & Greg Moore on their quest to unearth unforgettable stories from the people behind London's iconic music venues.