Find out more about Scent by DLMDD by visiting thescentagency.com
“With one of the biggest players in sonic branding moving into scent, we spoke to a growing community of experts – from agency heads to academics – making the full sensory revolution happen.”
As featured in The Drum - read the full article here.
Six years ago, a headline in these pages declared, “Brands are willing to spend on sound.”
A sonic revolution in branding was by then in full swing: brands such as Mastercard were investing big in the soundscapes they were delivering to customers; the market for voice-activated speakers was cresting; even The Drum was getting in on the action with a fresh sonic brand of our own.
Into that breach, a crop of specialist sonic branding agencies launched – agencies such as DLMDD, which has spent the years since launching high-profile sonic brands for the likes of Singapore Airlines, Cadbury and sausage brand Heck.
With the sound space going from strength to strength, DLMDD is sniffing around a whole new sense: scent. But the brand world’s interest in expanding its sensory frontiers doesn’t stop there. Work in touch and taste is also seeing “explosions in creativity” as well as scholarly interest and investment.
