News

25 05 2022

Posted by Alice Finn

Did somebody say…Katy Perry?

The number one UK sonic identity gets a pop refresh

21 03 2022

Posted by Alice Finn

Sonic branding in the metaverse

Having a strong sonic identity will only become more valuable as the metaverse continues to advance

Brands with recognised sonic logos perceived as 5% more valuable

09 11 2021

Posted by Erin McCullough

Brands with recognised sonic logos perceived as 5% more valuable

Releasing first study of its kind to identify the return on investment in sonic logos.

Anil Sebastian on uniting communities through the power of music

29 10 2021

Posted by Alice Finn

Anil Sebastian on uniting communities through the power of music

After a trans-continental trek of more than 5000 miles, Little Amal, a nine year old Syrian refugee, reached the shores of the UK to the welcoming sounds of 500 singers and 50...

45 years of Apple’s iconic sonic branding

25 10 2021

Posted by Jessica Weiss

45 years of Apple’s iconic sonic branding

Apple's sound world is a masterclass in subtle but effective sonic branding.

Everything you need to know about the sound of Singapore Airlines

14 10 2021

Posted by Erin McCullough

Everything you need to know about the sound of Singapore Airlines

Celebrating 6 months since the SIA sonic identity took flight.

Spotify, Behr and Katy Perry team up to make Music in Color

14 10 2021

Posted by Jessica Weiss

Spotify, Behr and Katy Perry team up to make Music in Color

Synaesthesia at the core of unique brand collaboration

DLMDD Creative Director composes music for landmark Mercury flyby

05 10 2021

Posted by Erin McCullough

DLMDD Creative Director composes music for landmark Mercury flyby

Mystery, wonder, the unknown - soundtracking space

IKEA: setting the standard for experiential marketing

04 10 2021

Posted by Alice Finn

IKEA: setting the standard for experiential marketing

Swedish meatballs meet Swedish House Mafia in IKEA's most recent foray into sound and music