Sonic Branding

Sonic asset necessity heats up for high fat, salt and sugar brands amidst looming ad regulation changes

24 01 2022

Posted by Erin McCullough

Sonic asset necessity heats up for high fat, salt and sugar brands amidst looming ad regulation changes

DLMDD Co-founder Max De Lucia on the upcoming changes to HFSS brands HFSS - High Fat Salt and Sugar In the UK, when a product is categorised as HFSS it refers to...

Everything you need to know about the sound of Singapore Airlines

14 10 2021

Posted by Erin McCullough

Everything you need to know about the sound of Singapore Airlines

Celebrating 6 months since the SIA sonic identity took flight.

Spotify, Behr and Katy Perry team up to make Music in Color

14 10 2021

Posted by Jessica Weiss

Spotify, Behr and Katy Perry team up to make Music in Color

Synaesthesia at the core of unique brand collaboration

IKEA: setting the standard for experiential marketing

04 10 2021

Posted by Alice Finn

IKEA: setting the standard for experiential marketing

Swedish meatballs meet Swedish House Mafia in IKEA's most recent foray into sound and music

01 09 2021

Posted by Jessica Weiss

The power of music in the gaming world

The intersection of music and gaming is both creative and lucrative - so what can brands learn from the gaming world?

Sub-woof-ers: Sonic branding in the pet industry

28 07 2021

Posted by Jessica Weiss

Sub-woof-ers: Sonic branding in the pet industry

If you’re among the massive 76% of Millennials that own pets, you know what a big part of our lives our furry friends are. We all want the best for our pets,...