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In the news: D:Ream Bans Hit Song from Election Campaign
The band behind the dancefloor anthem that soundtracked Labour’s 1997 victory say ‘never again’ to the song’s connection with politics.
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Re-recording the Fatboy Slim lyric you’ve been singing wrong your whole life
Why mishearing the lyric nailed it for LNER.
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Banking on sound: Standard Chartered gets a new sonic identity
Standard Chartered is the latest major bank to put sound to work to create a distinct selling point for its offering. Campaign feature the story.
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“It all starts with skills…and Ad of The Day”
2024 is off with a kick. Our new work with M&C Saatchi for the Department for Education 'It All Starts With Skills' has already caught the ears and eyes of…
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Re-recording “The Best Song of All Time” - How we made Amazon Christmas
“When I say we mixed, we did 64 mixes. An apt number for a Beatles song."
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Deck The Halls With Jazz & Spirits
Christmas has never felt so groovy - the gold, frankincense and myrrh were flying off the bar all night and there were no 3 wise men in sight.
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Campaign Magazine announces Direct Line’s new Bugle
Famous jingle has not been heard in Direct Line's brand advertising for more than a decade.
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DLMDD Sessions - The Rebrand Social
DLMDD sessions are back - having just launched our all new-look brand, it was a chance to have a good old night on the dancefloor.
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The Drum Interview - What should creatives be listening out for when choosing audio for an ad?
DLMDD Founder Max De Lucia chats to Sam Bradley at The Drum
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The results are in: Sonic Branding is making consumers spend
YouGov report reveals 1 in 3 young adults prefer brands with sonic identities.
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Future of Sound: Wunderman Thompson features study by DLMDD
14 emerging trends in sound, from health to new sound territories to opportunities for new forms of branding
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Brands with recognised sonic logos perceived as 5% more valuable
Releasing first study of its kind to identify the return on investment in sonic logos.