News
All News
-
Campaign - The ultimate power couple: Hans Zimmer’s BMW score is irritatingly good
Real car fanatics and BMW drivers want a cacophony of automotive magic, writes the co-founder of DLMDD.
-
The power of brand voice
Voices can have huge influence in building brand consistency, emotion, and personality.
-
Key Music Moments From The Coronation
What can we take from the use of music and sound on this historic day? DLMDD Co-Founder Max De Lucia spoke to LBC News about some of the key talking points...
-
Creative Harmony: How much will AI influence sound for brands?
Everyone’s at least a bit scared of Artificial Intelligence (AI). Whether you're technophobic, fearing an apocalyptic uprising in machines akin to ‘I,…
-
Millenials & Gen Z more likely to buy from brands with consistent sound
New study reveals powerful link between consistent brand sound and consumer spend.
-
Sub-woof-ers: Sonic branding in the pet industry
If you’re among the massive 76% of Millennials that own pets, you know what a big part of our lives our furry friends are. We all want the best for our pets,…
-
The rise of sonic branding in the finance world
Money doesn't just talk, it sings.
-
Rhythm & booze: the future of sonic branding in the drinks industry: part 1
Exploring the notoriously symbiotic relationship between music & booze
-
Rhythm & booze: the future of sonic branding in the drinks industry: part 2
Why Metallica tracks are being used to age whiskey (yeah, you read that right).
-
The unifying power of music in sports
The top cheers, chants and anthems in the sporting world, and why they work so well.
-
Everything you need to know about the sound of Singapore Airlines
Celebrating 6 months since the SIA sonic identity took flight.