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The results are in: Sonic Branding is making consumers spend
YouGov report reveals 1 in 3 young adults prefer brands with sonic identities.
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Future of Sound: Wunderman Thompson features study by DLMDD
14 emerging trends in sound, from health to new sound territories to opportunities for new forms of branding
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Brands with recognised sonic logos perceived as 5% more valuable
Releasing first study of its kind to identify the return on investment in sonic logos.
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Heck featured: the most influential adverts in food and drink
Our sonic identity for HECK has been listed as one of the most influential adverts in the food and drink industry by The Grocer 😍
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Campaign - The ultimate power couple: Hans Zimmer’s BMW score is irritatingly good
Real car fanatics and BMW drivers want a cacophony of automotive magic, writes the co-founder of DLMDD.
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Key Music Moments From The Coronation
What can we take from the use of music and sound on this historic day? DLMDD Co-Founder Max De Lucia spoke to LBC News about some of the key talking points...
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Creative Harmony: How much will AI influence sound for brands?
Everyone’s at least a bit scared of Artificial Intelligence (AI). Whether you're technophobic, fearing an apocalyptic uprising in machines akin to ‘I,…
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Millenials & Gen Z more likely to buy from brands with consistent sound
New study reveals powerful link between consistent brand sound and consumer spend.
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Rhythm & booze: the future of sonic branding in the drinks industry: part 1
Exploring the notoriously symbiotic relationship between music & booze
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Rhythm & booze: the future of sonic branding in the drinks industry: part 2
Why Metallica tracks are being used to age whiskey (yeah, you read that right).