Everyone’s at least a bit scared of Artificial Intelligence (AI). Whether you're technophobic, fearing an apocalyptic uprising in machines akin to ‘I,…
Sonic branding - also referred to as audio branding, sound identity, sound trademark - all means the same thing: how your brand is recognised and remembered for how it sounds.
No longer entirely separate disciplines, sonic branding and scent branding are colliding, offering brands an unprecedented way to immerse audiences in deeply resonant, multi-sensory…