Laura AlYousif
All News
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Mood Lighting, Boarding Music, and Signature Scents: The Sensory Signals Airlines Spend Millions On
Co-founder Max De Lucia talks to The Telegraph about how "an aircraft is basically a tin box in the sky until you fill it with the right sensory cues.”
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If These Walls Could Talk Live!
As part of Hackney History Festival, DLMDD podcast host Jeremy Newton hosted a live interview with Viv Broughton, owner of The Premises Studios.
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70 Years of Advertising - A History of Memorable Ads
Seventy years on, one truth remains: the brands that sound better, sell better.
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DLMDD Sessions: The Artist Session
An evening of celebration, collaboration and community with the composers shaping the future of sound.
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Petals and Pints. Sort of!
Last Friday, we swapped studio speakers for scissors and stems.
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Rolling the Dice: DLMDD & Doc Brown play backgammon
A night of beats, banter and bold moves, DLMDD's first-ever Backgammon & Wax tournament brings the creative industry together in style.
Ideas/News/Musings...
Latest News
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Mood Lighting, Boarding Music, and Signature Scents: The Sensory Signals Airlines Spend Millions On
Co-founder Max De Lucia talks to The Telegraph about how "an aircraft is basically a tin box in the sky until you fill it with the right sensory cues.”
01 -
If These Walls Could Talk Live!
As part of Hackney History Festival, DLMDD podcast host Jeremy Newton hosted a live interview with Viv Broughton, owner of The Premises Studios.
02 -
Hot on the Scent: What’s new in the world of brand scent?
From scent wardrobes to “smellmaxxing” and the irresistible rise of gourmand, Scent by DLMDD reports from The Fragrance Foundation’s Hot on the Scent 2026.
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DLMDD premieres sonic + scent branding innovation
Blending bespoke fragrance design with immersive sound worlds, the Olfactive Atlas invites audiences on a journey through emotion, geography and identity - unlocking the power of scent and…
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70 Years of Advertising - A History of Memorable Ads
Seventy years on, one truth remains: the brands that sound better, sell better.
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Scent marketing: the branding superpower happening right under your nose
Scent is the most instinctive and emotional of our senses, yet it remains the most underused tool in branding.
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Music, Scent, and Multi-Sensory Marketing
No longer entirely separate disciplines, sonic branding and scent branding are colliding, offering brands an unprecedented way to immerse audiences in deeply…