Erin McCullough
All News
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The results are in: Sonic Branding is making consumers spend
YouGov report reveals 1 in 3 young adults prefer brands with sonic identities.
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Brands with recognised sonic logos perceived as 5% more valuable
Releasing first study of its kind to identify the return on investment in sonic logos.
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Key Music Moments From The Coronation
What can we take from the use of music and sound on this historic day? DLMDD Co-Founder Max De Lucia spoke to LBC News about some of the key talking points...
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Millenials & Gen Z more likely to buy from brands with consistent sound
New study reveals powerful link between consistent brand sound and consumer spend.
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Everything you need to know about the sound of Singapore Airlines
Celebrating 6 months since the SIA sonic identity took flight.
Ideas/News/Musings...
Latest News
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Deck The Halls With Jazz & Spirits
Christmas has never felt so groovy - the gold, frankincense and myrrh were flying off the bar all night and there were no 3 wise men in sight.
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Re-recording “The Best Song of All Time” - How we made Amazon Christmas
“When I say we mixed, we did 64 mixes. An apt number for a Beatles song."
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Campaign Magazine announces Direct Line’s new Bugle
Famous jingle has not been heard in Direct Line's brand advertising for more than a decade.
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DLMDD Sessions - The Rebrand Social
DLMDD sessions are back - having just launched our all new-look brand, it was a chance to have a good old night on the dancefloor.
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The Drum Interview - What should creatives be listening out for when choosing audio for an ad?
DLMDD Founder Max De Lucia chats to Sam Bradley at The Drum
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