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Aldi - Sonic Branding

The supermarket brand that lured the Chelsea Tractors away from the middle-class emporiums now has a sound - to say 'Everyday Amazing'.

  • Client Aldi
  • Agency McCann
Sound On Off

In just 18 months since its launch, Aldi entered the top 10 recognised sonic identities in the UK and Ireland - delivering recall even higher than Mastercard.

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