D&AD - Creativity Is Alive
What happens when you bring an organ maestro together with banging club tunes and a world-leading perfumer? The most unforgettable night of your life of course.
D&AD is the global mark of celebration, stimulation and excellence in commercial creativity. Once every year the great and the good gather to see what's broken through the noise. Changed the game. Kicked down doors. And we had the great pleasure of capturing the magic in sound and scent.
The music
We were in a church. Christ Church Spitalfields to be precise. And what do churches have as well as the Father, the son and the Holy Spirit? They have organs of course.
The brief - make the organ do things it's never done before.
So enter Reductio.
Boy wonder, maestro-G, who can make those pipes dance.
Faithless, Underworld, Daft Punk, 2 Unlimited, Darude.
That organ will never sound the same again.
The scent
Church incense wouldn't do. Too holy for this one. It needed to say that Creativity Is Alive.
So we designed A Midsummer Night’s Dream - a collaboration with 4160 Tuesdays + Sarah McCartney. Fresh green leaves, wild rose, lavender and thyme, with patchouli and oakmoss, inspired by ideas taking root, branching out and growing in unexpected directions.
And because we knew everyone would be wondering why D&AD smelt so good and be frothing to find out where they could get their hands on this STUNNING scent, we sent all the guests home with a memory in a bottle to transport them back in time.
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