Depop - Depoponomics
“I ain’t rich ’til she is rich, then we is rich.” When Depop came to us, we just knew Kelis' Millionaire embodied the brief. The bounce. The attitude. The economics of it all. But we thought… why stop at the track?
So we levelled it up! Alongside music supervision, we led the talent partnership and brought the Milkshake Queen herself into the film for a final, knowing cameo. If you’re going to build around an icon, you may as well call the icon.
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