Dunelm - You’re The One That I Want
It’s electrifying: the musical’s iconic soundtrack takes center stage in the latest incarnation of the homeware store’s brand campaign.
We worked with our great friends at Creature to find and clear this mega dance-floor filler. And then enlisted a whole team of music producers to make it very Dunelm. Now in its 4th incarnation, this hit campaign soundtrack has got the UK flooding the tills at Dunelm. Some say if you listen carefully, you'll hear at least 95% of shoppers humming that iconic melody.
Challenge
In the ads, people struggle with their dull and tired décor and then visit Dunelm, a one-stop shop, to find everything they could possibly need to rejuvenate their home. Whilst they’re perusing the store, they find time for a good old sing-song.
Approach
‘The Home of Homes’ reprises the British homeware retailer’s existing calling card but revitalizes it by rewriting ‘You’re The One That I Want,’ the duet between John Travolta and Olivia Newton-John in the universally loved musical Grease.
“ One of the all-time-great trans-generational wedding dancefloor fillers...a piece of work that we suspect real people are going to bloody love. ”
Stu Outhwaite-Noel
Chief Creative Officer at Creature
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