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Guinness Smooth

A sound to change the perception of Guinness and recruit younger and female consumers into the stout category.

  • Client Diageo
  • Agency HeyHuman
  • Production Another Production
Sound On Off

The TV campaign focuses on three friends who go out to catch up in the early evening. They find themselves allured by a silky spectacle that effortlessly moves across the city. The silk leads to a rooftop bar to reveal a selection of Guinness Smooth bottles, which the friends enjoy together.

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