The sonic logo
The sound logo is designed as a sonificaton of the brand's Trustmark. It is comprised of five notes building towards a pitch and rhythmic peak. Its sound is based on the major pentatonic scale, a global musical scale that appears in almost every human culture, from Javanese Gamelan to European folk and American blues and rock. The sonic texture of the logo is coloured by percussion consisting of handclaps, tom-toms and kick drum.
“ Sound is powerful because it brings out memories and drives recall, and that’s what we wanted to create for Standard Chartered - for people to remember who we are. ”
Managing Director, Global Head of Brand, Standard Chartered