We got thinking...
All colours have frequencies and so do sounds.
Could we build an instrument with the technologies to connect the two?
Enter Dominic Murcott - World-expert instrument builder, composer, curator and musician. With an output as diverse as exhibitions at the NYC Whitney Museum, performances by the London Sinfonietta, collaborations with Heston Blumenthal and instruments built for public art.
We began with a simple prototype that enabled the Batik flowers to speak and sing.
The instrument’s technology rooted the flowers in the E major tonality of the Great Way To Fly melody and allowed melodic fragments to be pieced together creating musical motifs.
This gave us some musical sketches but we needed a symphony.
The instrument creators
The instrument building team was bolstered with the skills and expertise of Dominic Murcott and Matthew Hill.
And a powerful piece of sonic branding technology was built.
An instrument holding 653,072 sonic combinations.
With around 4 million possible results.
And 6 sonic palettes to choose from.
After months of composing, over 30 minutes of through-composed music was composed by Rohan de Livera with the Batik instrument.
Producing tailored, emotional sound experiences for every touchpoint on the SIA customer journey :
- Boarding Music
- Landing Music
- Lounge Music
- Telephone Hold Music
- Audio Signatures
- Digital Interaction Sounds