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Creators of Extraordinary Sound.

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The sound of Müller

Müller has launched its first ever sound identity - a 3 note piano motif to say to the nation, 'Love Every Bit'.

  • Client Müller
  • Agency VCCP
Sound On Off

We've been cooking up something tasty - a delightfully smooth sound for Müller.


A clear and simple brief -  create a sound to cement Müller’s status as part of the fabric of the nation for years to come.


The team used multiple recording techniques and vintage microphones to achieve a ‘living room’ sound that is real and authentic, as if it were being played in a family’s home.

Sound On Off

“ Our ambition was to create a sonic which captures the Müller brand essence – sound that is positive, real and simple enough that anyone could play it, while being timeless, so we can use it across our assets in years to come and put smiles on people’s faces. ”

Marketa Kristlova
Brand Equity Lead - Müller

Team recording Muller sound identity
Tom recording Muller sound identity
Recording Muller sound identity
Erin recording Muller

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