ring-graphic
×

The Sound

  • The Latest
  • All articles

Categories

  • News
  • Sonic Branding
  • Ad Roundup
  • The Sound Of…

DLMDD

  • Brands
  • Productions
  • What we do
  • Team
  • Press
  • Contact
News

23 03 2021

Sting records charming original song for World Down Syndrome Day

A heartwarming, important campaign to coincide with World Down Syndrome Day.

Posted by Jessica Weiss

Something heartwarming for a spring morning: take a moment to watch the new advert from CoorDown, the Italian Down Syndrome organization. The soundtrack features Sting on vocals, over an original song composed via Stabbiolo Music. The campaign is released to coincide with World Down Syndrome Day on March 21.

Sting’s smooth vocals narrate the story of Simone, a young woman with Down Syndrome who works at a bakery. Her skills impress one of the customers, a lawyer, who in turn goes on to hire a young man with Down Syndrome. From there, an inspiring chain reaction of hiring ensues, taking in a range of professions.

The film aims to raise awareness of the barriers and prejudices that people with Down Syndrome can face in the workplace, which include a lack of opportunities, low expectations, and stereotypical attitudes.

It also demonstrates the positive impact that overcoming these misconceptions can have on the individual employees as well as the wider companies and community.

The lively jazz track is the perfect accompaniment to this uplifting story. The use of repetition, always tracing the chain back to Simone when adding a new link, makes a memorable and playful motif. It has the feel of a contemporary nursery rhyme, or fabel, upbeat, with a wide appeal and with a strong message at its heart.

Explaining the idea behind the message, Antonella Falugiani, president of CoorDown, said, ‘We want to invite everyone – companies, citizens, organizations – to give more job opportunities and to learn more about the benefits of inclusion. Work, for people with Down syndrome, is as important as it is for everyone. It is about ensuring a fundamental right that is also a human need, and is the same for every individual.’

Sting’s star power is sure to boost campaign visibility. Let’s hope to experience this chain reaction of inclusivity and positivity out in the world!

If you've got a story about the power of sound and music, we're all ears.

Email info@dlmdd.com to contribute to The Sound

Share

Twitter LinkedIn Facebook

More from News

Reconnecting through words, voice and song

08 04 2021

Posted by Erin McCullough

Reconnecting through words, voice and song

London Contemporary Voices and Living Words have partnered up up to present an exciting new choral composition.

NFTs will change the music industry as we know it.

29 03 2021

Posted by Alice Finn

NFTs will change the music industry as we know it.

Sustainability is the final barrier to a huge disruption in the world of music ownership.

Lou Ottens, Father of the Mixtape, dies at 94

26 03 2021

Posted by Jessica Weiss

Lou Ottens, Father of the Mixtape, dies at 94

A revolutionary in music technology.

Make the power of sound work for you

Our Work ->

The Sound

  • The Sound
  • All articles
  • News
  • Sonic Branding
  • Ad Roundup
  • The Sound Of…

Work

  • Brands
  • Productions
  • What we do
  • Team
  • Press
  • Contact

Connect

info@dlmdd.com
LinkedIn
© Copyright DLMDD 2021. All rights reserved.