The Power of Sound & Music

Ad Roundup

05 11 2021

Ad Roundup – #10 October 2021

The best uses of music in advertising in October. Baddabing!

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News

29 10 2021

Anil Sebastian on uniting communities through the power of music

After a trans-continental trek of more than 5000 miles, Little Amal, a nine year old Syrian refugee, reached the shores of the UK to the welcoming sounds of 500 singers and 50...

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25 10 2021

45 years of Apple’s iconic sonic branding

Apple's sound world is a masterclass in subtle but effective sonic branding.

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14 10 2021

Everything you need to know about the sound of Singapore Airlines

Celebrating 6 months since the SIA sonic identity took flight.

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14 10 2021

Spotify, Behr and Katy Perry team up to make Music in Color

Synaesthesia at the core of unique brand collaboration

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05 10 2021

DLMDD Creative Director composes music for landmark Mercury flyby

Mystery, wonder, the unknown - soundtracking space

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04 10 2021

IKEA: setting the standard for experiential marketing

Swedish meatballs meet Swedish House Mafia in IKEA's most recent foray into sound and music

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04 10 2021

Arrive Like You Mean It: How Asda crafted the year’s best viral ad

Drill music meets the playground - a fresh juxtaposition celebrating the biggest ever back to school moment

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14 09 2021

Little Simz: Sometimes I Might Be Introvert

& why you should have it on repeat

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