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Sonic Branding

Sonic asset necessity heats up for high fat, salt and sugar brands amidst looming ad regulation changes

Posted on 24 01 2022 by Erin McCullough

DLMDD Co-founder Max De Lucia on the upcoming changes to HFSS brands HFSS - High Fat Salt and Sugar In the UK, when a product is categorised as HFSS it refers to being high in fat, sugar and/or salt or ‘less healthy’. In July 2020 the government launched its tackling obesity strategy, to empower adults and children...

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