The Power of Sound & Music

Ad Roundup

09 05 2022

Ad round up – April 2022

The BEST music and sound to come out of adland in April. It's a good one.

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News

21 03 2022

Sonic branding in the metaverse

Having a strong sonic identity will only become more valuable as the metaverse continues to advance

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Ad Roundup

14 03 2022

Ad Roundup – #11 February 2022

Lizz's monthly roundup of the best music and sound from ad land

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Sonic Branding

24 01 2022

Sonic asset necessity heats up for high fat, salt and sugar brands amidst looming ad regulation changes

DLMDD Co-founder Max De Lucia on the upcoming changes to HFSS brands HFSS - High Fat Salt and Sugar In the UK, when a product is categorised as HFSS it refers to...

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News

09 11 2021

Brands with recognised sonic logos perceived as 5% more valuable

Releasing first study of its kind to identify the return on investment in sonic logos.

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Ad Roundup

05 11 2021

Ad Roundup – #10 October 2021

The best uses of music in advertising in October. Baddabing!

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News

29 10 2021

Anil Sebastian on uniting communities through the power of music

After a trans-continental trek of more than 5000 miles, Little Amal, a nine year old Syrian refugee, reached the shores of the UK to the welcoming sounds of 500 singers and 50...

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News

25 10 2021

45 years of Apple’s iconic sonic branding

Apple's sound world is a masterclass in subtle but effective sonic branding.

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News

14 10 2021

Everything you need to know about the sound of Singapore Airlines

Celebrating 6 months since the SIA sonic identity took flight.

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