Zalando - A Life of Liberty
A three-episode interactive digital film experience directed by Vincent Haycock and starring Lachlan Watson — Zalando Designer is an ode to self-expression and authenticity in the age of social media.
“Sometimes, I just feel like I’m living two completely different lives,” Lachlan Watson says in the opening scene of the first episode from A Life of Liberty. “Maybe that’s because I am.” Pointing the lens on the youth’s need for authentic human connection, Zalando’s immersive mini-series reminds us that not everything is as it seems, especially if shared via social media.
Challenge
This 3 episode mini-series for Zalando was more than an ad alone. It needed scoring and supervising like its own TV show.
Approach
A magic concoction of music strategy through original composition and music supervision. A musical narrative to deliver the story and narrative set out by film director Vincent Haycock.
In the press - as featured in DRY
“Zalando Designer — a platform for like-minded fashion creators standing for sustainability, diversity, and inclusion launched in 2010 by homonym retail company Zalando — reminds us that nothing feels better than finding the courage to be the truest, most authentic version of yourself. Luxury on Your Terms, the latest campaign of the German e-commerce fashion giant, takes us on a journey through the social media era, its screen-filtered reality and changing sense of self, through an interactive digital film experience tracing the highs and lows in the life of Liberty (also known as ‘Leo’ and portrayed by Lachlan Watson) — the Gen-Z daughter of an established fashion company’s owner.”
Press continued
"Directed by Vincent Haycock, mostly known for his cinematic music videos including Florence + The Machine’s Lover to Lover, Kelsey Lu’s Foreign Car, Spiritualized’s Little Girl, and more, A Life of Liberty talks about one’s freedom to break free from people’s expectations about their future as the only means of pursuing their own personal path. Comprising three newly-released episodes and featuring entirely shoppable outfits from both emerging and established designers, the series stars Danish actor Thomas Bo Larsen in the role of Johan, Liberty’s middle-aged successful father, as he prepares to throw a glamorous party with guests from his ‘fashion microcosm.’"
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