Future of Sound: Wunderman Thompson features study by DLMDD
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Re-recording the Fatboy Slim lyric you’ve been singing wrong your whole life
Why mishearing the lyric nailed it for LNER.
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Banking on sound: Standard Chartered gets a new sonic identity
Standard Chartered is the latest major bank to put sound to work to create a distinct selling point for its offering. Campaign feature the story.
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Millenials & Gen Z more likely to buy from brands with consistent sound
New study reveals powerful link between consistent brand sound and consumer spend.