Future of Sound: Wunderman Thompson features study by DLMDD
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Campaign Magazine announces Direct Line’s new Bugle
Famous jingle has not been heard in Direct Line's brand advertising for more than a decade.
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The results are in: Sonic Branding is making consumers spend
YouGov report reveals 1 in 3 young adults prefer brands with sonic identities.
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Mood Lighting, Boarding Music, and Signature Scents: The Sensory Signals Airlines Spend Millions On
Co-founder Max De Lucia talks to The Telegraph about how "an aircraft is basically a tin box in the sky until you fill it with the right sensory cues.”