Heck featured: the most influential adverts in food and drink
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A Complete Guide to Sound Trademarks: What It Is and How to Trademark Your Sound.
Explore what sound trademarks are, best practices for registering your sound mark, and the brands who have tackled trademarking their audio identity already.
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DLMDD premieres sonic + scent branding innovation
Blending bespoke fragrance design with immersive sound worlds, the Olfactive Atlas invites audiences on a journey through emotion, geography and identity - unlocking the power of scent and sound to shape memory, influence behaviour and build brands with depth, dimension and soul.
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Hot on the Scent: What’s new in the world of brand scent?
From scent wardrobes to “smellmaxxing” and the irresistible rise of gourmand, Scent by DLMDD reports from The Fragrance Foundation’s Hot on the Scent 2026.