Heck featured: the most influential adverts in food and drink
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How to create a sound identity - tactics for how to design a sonic brand.
You know you need a sound identity, but how exactly do you create one? Our Senior Brand Music Consultant Erin McCullough explores...
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DLMDD expands its sonic branding expertise into multisensory brand identity
Blending bespoke fragrance design with immersive sound worlds, the Olfactive Atlas invites audiences on a journey through emotion, geography and identity - unlocking the power of scent and sound to shape memory, influence behaviour and build brands with depth, dimension and soul.
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Creative Harmony: How much will AI influence sound for brands?
Everyone’s at least a bit scared of Artificial Intelligence (AI). Whether you're technophobic, fearing an apocalyptic uprising in machines akin to ‘I, Robot’, or a training lawyer seeing GPT-4 beat 90% of your peers in the bar.