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YouGov report reveals 1 in 3 young adults prefer brands with sonic identities.
What can we take from the use of music and sound on this historic day? DLMDD Co-Founder Max De Lucia spoke to LBC News about some of the key talking points...
No longer entirely separate disciplines, sonic branding and scent branding are colliding, offering brands an unprecedented way to immerse audiences in deeply resonant, multi-sensory experiences.