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Heck - Sonic Branding

We created a sizzling new sonic identity for Heck, the UK’s favourite sausage brand, producing a tasty tune that gets to the meat of the brand.

Sound On Off

‘One Heck of a Flavour’ reflects Heck’s “rural lifestyle meets urban attitude” ethos, offering a catchy, quirky and energetic sound to appeal to its broad customer base. While united in their love of sausages, Heck’s customers are on the one hand rural, family folk who like their meat and two veg most nights a week, and on the other health-focused urbanites who lean more towards Heck’s plant-based products.

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