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Bisto - Sticking Together

Bisto has rolled out its first TV ad in six years with a spot designed to celebrate the powerful role of the roast in keeping friendships alive, with a new song by London musician Ben Cocks.

  • Client Bisto
  • Agency McCann
  • Production The Sweet Shop Films
Sound On Off

“Sticking Together” tells the story of two women’s friendship over the course of 30 years and many shared roasts, from Sundays spent at each other’s houses, to student digs, to boyfriends, to break-ups, and finally to having families of their own. Ultimately, it is designed to champion the humble Sunday roast as a timeless bonding ritual; that keeps their friendship strong when everything else around them is changing.

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