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Dunelm - You’re The One That I Want

It’s electrifying: the musical’s iconic soundtrack takes center stage in the latest incarnation of the homeware store’s brand campaign.

  • Client Dunelm
  • Agency Creature
  • Production Outsider
Sound On Off

We worked with our great friends at Creature to find and clear this mega dance-floor filler. And then enlisted the help of our music arranger hero Guy Farley to make it very Dunelm.


In the ads, people struggle with their dull and tired décor and then visit Dunelm, a one-stop shop, to find everything they could possibly need to rejuvenate their home. Whilst they’re perusing the store, they find time for a good old sing-song.


‘The Home of Homes’ reprises the British homeware retailer’s existing calling card but revitalizes it by rewriting ‘You’re The One That I Want,’ the duet between John Travolta and Olivia Newton-John in the universally loved musical Grease.

Girl in Dunelm sings You're The One That I Want
Mum sings You're The One That I Want
Guy ponders a glass in You're The One That I Want
Girl sings to pillow in You're The One That I Want
Sound On Off

“ One of the all-time-great trans-generational wedding dancefloor fillers...a piece of work that we suspect real people are going to bloody love. ”

Stu Outhwaite-Noel
Chief Creative Officer at Creature

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