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NHS 111 - From Home To Help

NHS England encourages people to use the 111 online service for urgent and non-life-threatening medical concerns. This 40-second spot shows people whizzing through the streets on armchairs, sofas and beds while they answer questions about their health.

  • Client NHS
  • Agency M&C Saatchi
  • Production EYELINE
Sound On Off

A brand new song for NHS England’s latest campaign to remind and inform the public about the 111 service ahead of the festive season, has been released to the public, with all proceeds from sales going to NHS Charities Together.


A campaign that needed a song to encourage the nation to dial 111 over the festive season if it’s not urgent. Still amplifying all the compassion, care and commitment that we know the NHS for, with a great little tune to deliver the message.


The creation and public release of a track by the award-winning singer songwriter Ben Cocks. The song was commissioned and developed to highlight the lighter side of the campaign creative, it’s a serious subject but it’s not 999 which allows the campaign films to be a little playful.

About Ben Cocks

Man in NHS ad
Hospital in NHS ad

“ The track genuinely came from the heart which, I hope, comes across. Added to that DLMDD are such great people to collaborate with; totally musical, totally brilliant! ”

Ben Cocks
Award winning singer-songwriter

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