NHS 111 - From Home To Help
NHS England encourages people to use the 111 online service for urgent and non-life-threatening medical concerns. This 40-second spot shows people whizzing through the streets on armchairs, sofas and beds while they answer questions about their health.
A brand new song for NHS England’s latest campaign to remind and inform the public about the 111 service ahead of the festive season, has been released to the public, with all proceeds from sales going to NHS Charities Together.
Challenge
A campaign that needed a song to encourage the nation to dial 111 over the festive season if it’s not urgent. Still amplifying all the compassion, care and commitment that we know the NHS for, with a great little tune to deliver the message.
Approach
The creation and public release of a track by the award-winning singer songwriter Ben Cocks. The song was commissioned and developed to highlight the lighter side of the campaign creative, it’s a serious subject but it’s not 999 which allows the campaign films to be a little playful.
About Ben Cocks
Ben Cocks is an award-winning singer songwriter renowned for his folk influenced sound.
Highlights include “So Cold” featured on the trailer for The Good Wife and has amassed
100M+ YouTube plays and 80M+ Spotify streams. Ben’s unique style is popular in
advertising circles with songs being placed on content by Cannon, Volkswagen, Ford,
Google, Barclaycard and many others.
“ The track genuinely came from the heart which, I hope, comes across. Added to that DLMDD are such great people to collaborate with; totally musical, totally brilliant! ”
Ben Cocks
Award winning singer-songwriter
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