Creators of Extraordinary Sound.
© 2025 DLMDD.
Nest are the UK’s largest workplace pension scheme, and for their new campaign with Aardman, DLMDD were tasked with creating the sound that brings the brand’s world, and Tina the worm’s world, to life.
At the heart of the campaign sits Nest’s new sound - a short, bright, melodic signature that captures the brand’s voice in a single moment. Warm and reassuring, it carries a gentle lift that feels optimistic and human, much like the Nest pension itself: quietly building in the background, steady and dependable.
For the UK’s largest workplace pension scheme, the sound of the future is now clear and confident.
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