The sound of Rightmove
Be honest - how many times have you 'tapped turquoise' to venture off down a rabbit hole of finding homes you can't afford? Let's face it, probably thousands. With some ubiquitous brand codes already in play, one was missing - a sound identity to say, 'believe it'.
The brief was more than just a sound - this sound needed to move. And for the brand that gets the nation moving, that was clearly a no-brainer. So cue a process that brings great sonic design together with fresh motion branding to create an asset that says, 'believe it' to audiences of life-movers across the country.
How we made it
The story on finding the Rightmove sound is big and expansive. In our search of finding what home and belief sound like, we left no stone unturned. The obvious, the not so obvious, the wildcards, the beyond-wild cards…but sometimes a great idea is staring you in the face (or sometimes even from your own front door..!)
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