FitBit have created a symphony of our national stress level in 2020, resulting in an undeniably powerful of work lying at the intersection of technology, data and music.
The Sound is about celebrating the power of music – and Harbour Collective’s latest release for FitBit is worth a celebration.
Brought to life by Ben Palmer and Aston Rudi, the ‘Stress Symphony’ embodies how 2020 sounds as music, taking us on a month by month journey of the year.
The composition was developed based on their users’ data that shows stress levels from 2020. FitBit users’ average active minutes, sleep duration and resting heart rate was all used to create this one of a kind audio visual experience.
The ad takes us on an emotional journey with the Covent Garden Sinfonia, from the innocence of early January to the multiple lockdowns, and Black Lives Matter movement.
The FitBit Stress Symphony is created by Emma Grace and Emma Carson, and directed by Harry Cauty through The Producers. Bravo!
For more on staying active, check out The Sound’s tips on sticking to your fitness goals through music.